Artist Tree stands out by emphasizing art in all its retail and consumption lounge locations, West Hollywood, Koreatown (Los Angeles), Beverly Hills, Oxnard, and Fresno. To inspire cannabis users. Artist Tree stands out by using art as an avenue of cannabis inspiration. Lauren Fontein co-founded the company with Avi and Mitchell Kahan as corporate attorneys. Overseeing all legal issues of the firm and leading expansion efforts.
Artistic Depictions: Trees as Symbolic Subjects in Various Mediums
At various points over the centuries, artists have painted trees and forests using an array of art styles. Their adaptability as subjects enables individual artistic intent to come through; their inherent beauty serves as artistic inspiration and contributes to creating the atmosphere necessary for painting an effective masterpiece.
Trees in landscape paintings often provide depth and drama to a scene, like Caspar David Friedrich’s The Oak Fractured by Lightning by Caspar David Friedrich which depicts its powerful fateful branches bending under lightning’s powerful thrusts. Modernist artists like Pieter Bruegel the Elder and Max Ernst employed trees as key components in creating haunting atmospheres in their paintings.
Zoe Leonard’s photographs of tree trunks that have grown around and partially swallowed sections of iron fences provide melancholic yet optimistic images that illustrate being trapped while at the same time hopeful images. Ai Weiwei’s installation Tree 2010 made from dry branches, roots, and trunks of different species of trees is similarly intended to illustrate China’s urbanization as well as cultural loss through destruction.
Elevating the Cannabis Experience: Artist Tree’s Lounge Vision
Keith Coventry’s wooden sculpture of a tree in a city park represents the juxtaposition between nature and built environments that is so characteristic of modern life, creating an eerie blend between human-made structures and nature.
Artist Tree goes beyond being just another store selling cannabis; it serves as an experiential platform for local art and community. Their West Hollywood location houses one of two official consumption lounges in Los Angeles where customers can smoke cannabis comfortably in an environment similar to a coffee shop or restaurant.
Artist Tree lounges are an integral component of its brand as they serve to normalize cannabis use and make it more socially acceptable, in turn providing consumers with education on cannabis products as well as encouraging them to try different strains or products they may have never otherwise considered. Artist Tree also strives to offer high-end retail shopping alongside rotating displays of local artwork.
Gallery-Like Ambiance at Artist Tree Dispensaries
Artist Tree dispensaries are designed to resemble art galleries, with pieces from local artists featured throughout cannabis exhibits. El Sobrante store boasts art on the walls of its lobby and check-in area; employees verify IDs before they verify purchases in this space; large art displays intertwine with cannabis merchandise within 6-foot metal frames attached to product display cases in their retail showroom. Every three months, this company rotates artwork throughout its locations to allow artists to display their works and interact with the local communities. Artists interested in participating may submit applications via its website. In addition, this company actively engages with its local communities by hosting food drives and donating a portion of sales proceeds directly back to nonprofit organizations in need.
Fontein says they carefully consider where they set up shop, targeting markets that would recognize their unique business model. Fontein noted that El Sobrante was an ideal location as it is easily accessible on a busy thoroughfare with buildings previously used as smoke shops making conversion fairly straightforward.
Extensive Product Offerings and Inaugural Celebration
Prerolls, vape cartridges, concentrates, topicals, edibles, and CBD wellness products are among the more than 600 items it sells at this location. Local artists’ artwork will adorn its walls; after its official opening on Oct. 7, the company will host a celebration party and provide delivery service in the area.
Employees are essential to the mission and culture of the company, which is why the firm offers competitive compensation and benefits packages that include medical, dental, and vision coverage; 401(k), profit sharing, and life insurance benefits. Furthermore, investments are made heavily in employee training to foster an engaging sales environment where store management teams model customer-focused approaches while there is regular coaching on sales training processes. Furthermore, the firm keeps an extensive pool of qualified candidates waiting in its bench strength in case key positions open up unexpectedly.
Innovative Retail Fusion: The Artist Tree Concept
The Artist Tree is an innovative retail concept combining an art gallery, dispensary, and consumption lounge. Into one convenient retail concept. Their mission is to provide safe access to legal cannabis while increasing awareness of its health benefits. While simultaneously showcasing artists from their community. While shattering stereotypes surrounding cannabis sales and consumption. They host regular community events which foster creative and educational experiences within our collective community.
Artist Tree was launched by Lauren Fontein, Aviv Halimi, and Avi Kahan in 2013. As the first company to obtain all available licenses for marijuana retail, consumption lounges, and delivery in West Hollywood. Since then, it has expanded into six California locations. With one new opening scheduled to open on October 7 in El Sobrante 10 miles northeast of Oakland.
Artist Tree concept “is about art,” according to co-founder and CEO Lauren Fontein. The company collaborates with Los Angeles-based Art Lounge Collective. Who curate exhibits at each location. It is displaying them across retail spaces as well as studio spaces every three months with rotating new works. It is displayed by Art Lounge Collective. Artists interested in submitting their works through Artist Tree can submit through its website application process.
Cannabis Purchases and Requirements at Artist Tree
Customers seeking to purchase cannabis must present a government. Issued photo ID as proof they are 21 or over for recreational use. And 18 if seeking medical recommendations. Once in, one ounce or 8 grams of concentrates and manufactured products per day may be purchased per customer.
The Artist Tree offers an assortment of products, such as prerolls, vape cartridges, edibles, and extracts. Customers can shop independently or with help from a server who will answer any queries. Their menu reflects what can be found downstairs at the full dispensary. And features offerings from RNBW, 710 Labs Humo WYLD Canndescent among many others. Fontein recommends arriving early as these events tend to fill up fast.